Amy’s Fine Jewelry opened in 2003 on a mission – to make and showcase unique jewelry pieces! Our store has a huge selection of real, rare gemstones & diamonds in all colors that can be placed in any setting. We believe in celebrating individuality. Every piece in our store is hand selected from exclusive lines or custom designed. We believe the jewelry you wear should tell your story and as they say, no two stories are alike!
Amy's Fine Jewelry - Williamsville's Home for Fine Jewelry, Diamonds & Engagement Rings
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Still Celebrating our 20th YEAR ANNIVERSARY!
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SOCIAL FEED
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Location & Hours
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Testimonials
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Save 20% off purchases over $100 using the code "20YEAR". You must sign up for an account to use the code. Excludes bridal, engagement, wedding, estate and discounted sale items.
Michele Pozarny Reviews: 4 25 Jun 2023June is my birthday month, so I went to Amy’s to take advantage of her birthday discount. Becki took good care of me and I tried on several fashion necklaces. I bought one and my sister bought another one for me. They will go with many of my outfits and I am certain that I will enjoy wearing them.Response from the owner: Hi Michele. Thank you for your review! We strive to provide excellent service and quality products, and we’re thrilled to hear that we succeeded.
Marissa Pellegrino Reviews: 1 | Photos: 1 30 Jan 2023Thank you so much for making this a memorable experience. We really appreciate that you were up front about the lab diamonds and didn’t push us into anything. We will be back to get our wedding bands when the time comesResponse from the owner: Hi Marissa,
Thank you so much for your wonderful compliments! At Amy's Fine Jewelry, we pride ourselves in giving our customers the best service possible! As a business owner, I'm so happy that you had a great experience with us! We hope to see you soon. Thank you again for supporting my small business.
Karen Kieliszek Reviews: 1 25 May 2023Absolutely amazing! Purchased a beautiful ring - Amy is fantastic.... made great suggestions based on what I like. Definitely planning to go back for some other goodies I saw 🙂Response from the owner: Thank you for your kind words, Karen. I am happy to hear that you enjoyed your experience here and love your ring! Thank you for sharing and supporting my small business. It was a great pleasure to work with you!
Lisa Rivera Reviews: 4 | Photos: 2 11 Feb 2023Amy jewelry is beautiful I have bought to rings from her and there gorgeous..You will get high quality jewelry from her..She is extremely nice and friendly. Her new place is beautiful on Transit..Go check out her jewelry you won't be disappointed..Response from the owner: We appreciate you taking the time to leave us a review. Thank you for your kind words.
Melanie Orffeo Reviews: 1 | Photos: 1 06 Jul 2023Amy’s amazing! Loved working with her to find the perfect birthday treat for myself.Response from the owner: Thank you so much Melanie, it was a pleasure working with you! I’m so happy you found the perfect gift to treat yourself! 😊
Shirley Weisenborn Reviews: 8 13 May 2023I had the diamond on my mother-in-law's engagement ring reset. It was an old ring and prongs were cracking. I was surprised and amazed how beautiful it looks. The stone looks bigger and brighter.
I also purchased diamond earrings there before Christmas. They are unique and beautiful.
Today we left our wedding bands to be cleaned and buffed. I am sure they will look wonderful.
Amy is a wonderful jeweler. Her inventory is gorgeous. And her service is great.
Made another trip to Amy's for her 20th anniversary celebration. Champagne, wonderful food, and of course, beautiful jewelry. The sales personnel are so friendly and patient as I always have to make tough decisions deciding which piece or pieces I should buy. As always, I came home with beautiful jewelry today with the added bonus of 30% off to celebrate her anniversary.Response from the owner: Thank you so much for your lovely review Shirley! I am pleased to hear how happy you are with your purchase and the refurbishing of your ring. I really appreciate your kind words and compliments. Thank you for shopping local!
Chris Belin Reviews: 11 | Photos: 1 23 Mar 2023Went in to check out the store, had a fabulous chat with Amy and Chris and picked up a beautiful piece that was totally adorable! Will be back. Thank you.Response from the owner: Thank you so much, Chris! I really appreciate your support and kind words. I am very happy to hear that you had a great experience.
Shannon Stedman Reviews: 6 26 Oct 2022Amy is fantastic! Her service was incredible! She took a lot of time and researched to find exactly what I was looking for and it was a hard find. Her store is also beautiful. I am so glad I met Amy and have gotten to know her. I look forward to continuing to buy my jewelry from her and collaborating with her to empower women in the future!Response from the owner: Thank you so much for your review and for supporting my small business.
Jordan Good Local Guide | Reviews: 18 16 Dec 2022Great experience every time I am here. They don't have a huge selection in store, but the prices seem fair and the staff is awesome. Plus Trooper seems to be a candidate for best dog in the world.Response from the owner: Hi Jordan, thank you for the kind words. I will definitely let Trooper know he has your vote! 😊.
Athena F Reviews: 3 | Photos: 1 06 Jun 2023I love it here! Everybody is so kind and helpful! Will for sure continue to get my jewelry from here.Response from the owner: Thank you, Athena. We look forward to seeing you again.
Laura Taylor Reviews: 1 15 Jul 2022I have purchased several pieces from Amy’s gems. Everything from my wedding band to casual every day jewelry. I continually get compliments on rings from Amy’s. Their items are unique, not cookie cutter like at national chain stores. Amy loves her company, her family, her adorable huge dog, and her customers. It shows in the quality of her service!Response from the owner: Thank you so much Laura for all your wonderful compliments! Throughout all the years you really know me well! I really appreciate all of your loyalty and support in my small business!
Michael O'Sheehan Reviews: 3 13 May 2023A wonderful local shop to go and check out! Everyone is always so kind and helpful! Thank you! Trooper is awesome too! 😉Response from the owner: Michael, thank you so much for all the wonderful compliments! Trooper thinks your paw-awesome for supporting his mom's small business too. :)
Angela Wall Reviews: 1 19 Mar 2023At amys jewerly store i always feel special. There dog trooper is wonderful too. They get any pieces of jewelry i ask for whether there in store or ordered. i love the promotions and discounts.Response from the owner: Thank you for the recommendation, Angela! I really appreciate you supporting my local business.
Sherry Eisenhauer Reviews: 6 05 Sep 2022Amy has assisted me above and beyond, with my jewelry and fittings. I recently stopped in to pick a piece up and Becki helped me find the perfect ring. She was very patient could relate to me well. We finally came across a beautiful ring after looking at about twenty rings. Thank you for assisting me with my fittings and selection.Response from the owner: Thank you so much Sherry for your wonderful compliments! We are so happy that you found the perfect ring! Enjoy! Thank you for supporting my small business! Amy
Marilynn Cunningham Local Guide | Reviews: 7 13 Jul 2022Amy’s is such a beautiful store! Amy is always welcoming and helpful. She goes above and beyond to help me with whatever I need. I have had jewelry custom made and also have purchased ready to buy jewelry. Amy always gives me helpful suggestions and ideas. I’m always completely satisfied. Amy’s on Main Street in Williamsville has a convenient parking lot behind the store which provides free hassle free parking.Response from the owner: Thank you so much Marilyn for all of your wonderful compliments! I really appreciate your loyalty and support!
Rusin Ken Reviews: 3 18 Aug 202298% of the experience was fantastic. I loved the dog (Trooper) as the greeter and the store personnel were friendly and helpful. The store itself was also beautiful. I was also very happy with the pricing for the items I was looking at and eventually purchased. However I was disappointed in the detail that there was a charge to perform an initial sizing of the ring that was purchased and not included with the purchase. This detail was not learned until after the purchase was completed.Response from the owner: Thank you so much Rusin for your kind words! I am so happy you had a fantastic experience! I really appreciate you supporting my small business! Amy
Francie Marzec Reviews: 3 | Photos: 1 22 Feb 2022It was so much fun to actually try on the earrings and see how they looked on me (knowing everything was sterilized after). What looked great on display was not what I love on me. Repeatedly trying different ones on, and even having different in each ear, narrowed down what I loved. Amy was so good at giving me feedback and showing me what was next to try. I would have bought something completely different. I am even happier with my choice because I spent the time to explore all the choices she had in stock. You are worth a trip to shop with Amy and find the perfect you!!Response from the owner: Thank you so much for all of wonderful compliments, Francie! I’m thrilled that you loved your whole Amy’s experience! It was lots of fun playing with the variety of the brand new collection! Thank you for supporting my local business.
Renee P Reviews: 4 | Photos: 2 06 Jul 2022If you haven’t been to Amy’s in Williamsville, you are missing out! Not only will you find beautiful, one of a kind jewelry, you will meet Amy and Trooper! Amy is knowledgeable, kind and honest. I took my wedding rings to her as I wanted to enhance my engagement band and I couldn’t be happier. It’s exquisite! Trust me, you will not be disappointed!Response from the owner: Thank you so much Renee for such wonderful compliments! I really appreciate your trust in my small business. Enjoy your gorgeous ring!
Rebecca Rappa Reviews: 5 21 Jul 2022Amy is a super nice person. I have made 2 very large purchases and bring my sterling there to be repaired. The customer service is outstanding and her jewelry is worthy of the red carpet.Response from the owner: Thank you so much Rebecca for all your wonderful compliments! I really appreciate you supporting my small business!
Carol Fronczak Reviews: 1 27 Mar 2022I love this store! I went in with my daughter for originally one ring and ended up with two!! We could not resist!! The prices are amazing and Amy is an absolute sweetheart! She let us stay even though she was closed and was so incredibly helpful! I highly recommend this jewelry store ! Plan on buying more than one piece I guarantee you will not be disappointed!!!Response from the owner: Thank you so much Carol for all of your wonderful compliments! I had lots of fun helping you and your daughter pick out the perfect sweet 16th birthday gifts for her! Thank you again! Amy
Ron Jenna Local Guide | Reviews: 116 | Photos: 10 24 Dec 2021Amy's is my go-to. One of the best locally owned fine jewelry stores and all of Western New York. When I think of jewelry or if I need to get anything my first stop is Amy's.
If they don't have it in store they can easily order it, personalize it, build it to your exact specifications. When you go in tell them John sent you and don't be scared of trooper he is a giant teddy bear. Whether you go to the main street or the Eastern hills Mall location you are guaranteed to find exactly what you're looking for with fast friendly service!Response from the owner: Wow, what an amazing review, John. I really appreciate all of your wonderful compliments! You truly understand how much I like to make sure every customer is 100% happy.
** Local Guide | Reviews: 8 27 Jan 2022Let's start off by affordability, amazing prices for the quality of pieces that are displayed, guarantee you won't leave without a little something. Friendly service is amazing, no lie sounds corny but each and every time I visit I'm greeted with a smile(genuinely), and that's much appreciated♥️, and lastly the pieces of Jewelry is amazing, ( I always choose one of a kind pieces), there is something about wearing an Amy's piece of jewelry that makes you really good🤭💜Response from the owner: Thank you so much for so many wonderful compliments!! We are so happy that you have such great experiences at the store. We really appreciate your loyalty and supporting our small business!
Donna Carapetyan Local Guide | Reviews: 140 06 May 2022Amy's Fine Jewelry has the most beautiful and wide selection of jewelry in WNY. Everything is displayed perfectly and elegantly. Very welcoming staff. Love my purchase!Response from the owner: Thank you so much for all of you wonderful compliments, they really mean so much to me and I really appreciate it! I am so happy that you love your purchase! Enjoy!
Lauren Olshan Local Guide | Reviews: 109 | Photos: 2 02 May 2021As soon as you walk and you know you're going to have a relaxing and pleasant shopping experience. This is the first jewelry store I have visited where I didn't feel like I was being sold because no commissioned employee was following you around the store. There is also a very large and lovable gray dog who is extremely chill and will hang out with you. But more to the point, the jewelry at Amy's more like works of art instead of mass produced sparkles. You can try on whatever you would like and nobody pushes you around. This was probably the 5th store I tried and found what I loved right away. This is my new jewelry store.Response from the owner: Thank you so much Lauren! I really appreciate your wonderful compliments! ❤ I'm so happy that you enjoyed your visit and shopping experience! I'm so excited that you love your new jewelry! Trooper says come back anytime 😊!
Sheri Sante Reviews: 3 | Photos: 1 04 Feb 2022I needed my rings resized and the side of my engagement ring rebuilt and 2 diamonds replaced. Amy's did a wonderful job! It looks like brand new and they fit perfectly!Response from the owner: I am so happy that you love how your your rings came out! Thank you so much for supporting small business !
Thomas Giasomo Reviews: 1 20 Apr 2022I have been a customer of Amy for nearly 20 years. Her selection is amazing. The quality is high and the prices are low. You will look long and far to find a better merchant.Response from the owner: Awe, Thank you so much Thomas! You are the sweetest! Thank you so much for your loyalty and support of my small business ! I really appreciate it!
Fran Barone Reviews: 3 08 Oct 2022Amy is so helpful and personable. Helped me chose something fabulous. Great selection of beautiful jewelryResponse from the owner: Thank you Fran. I appreciate your support for my small business.
Stacy Hildreth Reviews: 4 07 Sep 2022Beautiful jewelry store, great selection, amazing service, never feel pressured and are always willing to make sure you find exactly what your looking for, love Amy’s Jewelry!!Response from the owner: Thank you so much Stacy! I really appreciate you supporting my small business! I’m so happy to hear you had a great experience!
Kim Rera Reviews: 1 12 Jul 2022Amy’s had Exactly What I Was Looking For At An Affordable Price! Friendly and Helpful, and a Beautiful Store!! Have shopped with her before, and will shop again! Thanks Amy!Response from the owner: Kim, thank you so much for all of your lovely compliments! I am so happy that you found what you were looking for! I look forward to seeing you again! I really appreciate you supporting my small business.
Anngee Caci Local Guide | Reviews: 2 | Photos: 7 12 May 2022A wonderful jewelry store!! A little something for anybody. Amy & Trooper are very personable. Just go!! Thank you again Amy I will definitely be back!!Response from the owner: Thank you so much Anngee for supporting my local business! I am so happy to hear about wonderful experience! Thank you for sharing!
Jean Rotterman Reviews: 10 19 Jul 2022Have been a customer for years! Exquisite jewelry and Amy will make sure you are happy with your selection!Response from the owner: Thank you so much Jean for your kind words! I really appreciate your loyalty in supporting my small business!
Beth Kasprzak Reviews: 2 03 Jan 2021I went to the Eastern Hills Mall location today looking for a unique ring. Sandy was amazing, showing me every ring I asked for. She was so helpful. I fell in love with a gorgeous rose gold morganite heart ring. I decided I needed to get it for ME. I treated myself to something beautiful. Thank you Sandy, and thank you Amy's Fine Jewelry!!!Response from the owner: Thank you so much Beth for such a wonderful review! ❤ We really appreciate it. Enjoy your gorgeous ring! I'm so happy that you enjoyed working with Sandy, she is wonderful!
Jesse Thorsen Reviews: 5 | Photos: 7 18 Feb 2022Wonderful small business with a great atmosphere! Brought my great grandmothers ring in for a touch up and sizing. The process was easy and I received a text as soon as it was ready.Response from the owner: Jesse, thank you so much for trusting us with your precious family heirloom. I’m m so glad you liked how it turned out. Thank you for supporting my small business.
Kevin O Reviews: 1 10 Feb 2018My wife and I have been very satisfied customers of Amy's Gems for over a decade. The staff is always very helpful and the quality and selection of her jewelry is outstanding. If you are looking for something unique and very high quality at an affordable price, Amy's is the place to go. I'd rate it 6 stars if they let me!Response from the owner: Thank you very much! I really appreciate your kind words and loyalty!
ted mighells Local Guide | Reviews: 6 | Photos: 8 30 Aug 2019I've been going to Amy's Gems for a few years now. When I heard she was opening a store on Main Street in Williamsville I was excited. The selection of jewelry is fantastic. Amy and her staff are very patient and will answer all your questions. Even if they don't have exactly what you are looking for they will get it for you. The new store has a very cozy feel and is absolutely beautiful. When you are in the market for a piece of jewelry for your significant other stop by Amy's Gems and feel the difference of buying from a local merchant.Response from the owner: Thank you! I really appreciate your wonderful compliments!
Carol Gambino Reviews: 1 13 Mar 2022Beautiful high quality jewelry. Helpful staff. My only complaint is when spending over $1000.00 on a ring I think sizing should be included in the price and it is not included.Response from the owner: Thank you for supporting my local business Carol! I really appreciate it!
Diane Zych Reviews: 18 17 Mar 2022Amy's is the place I trust to have my fine jewelry repaired. If you want excellent service and a friendly, experienced and trustworthy person to service you, come here.Response from the owner: Thank you very much Diane for your trust and support of my small business.
Paul Smith Local Guide | Reviews: 21 15 Feb 2023Great experience , very professional with great service and prices… Definitely worth the trip….Response from the owner: Thank you for your kind words.
Mary Szarek Reviews: 1 02 Dec 2021Can't say enough about Amy's Fine Jewelry. Just had some pieces repaired there and I'll be back to shop! Beautiful store, wonderful selection of bling and fantastic service. Thanks Amy!Response from the owner: Thank you so much Mary for your lovely review!! We really appreciate your kind words.
Laura Zimberg Reviews: 1 05 Aug 2022I brought Amy to pieces of jewelry that needed sizing … she listened to what I wanted and talked me through the process. Thanks for making it easy. LauraResponse from the owner: Thank you so much Laura for your trust in us to fix your sentimental jewelry! I am happy to hear that it was an easy process! Thank you for supporting my small woman owned business!
Sam Hedges Reviews: 2 16 Sep 2021Very helpful. Amy has a variety of designs from contemporary to classic. Straight-line to frilly. Huge assortment of stones. Love her store!Response from the owner: Thank you so much Sam, for such a wonderful review. I really appreciate your wonderful compliments.